The world’s greatest golfers have made their way to Charleston, SC this week to play in the PGA Championship at Kiawah Island.
The event should bring in $92 million in direct tourism impact and an estimated $75 million in television exposure for the city. Charleston tourism officials hope the PGA Championship will add new interest to the Charleston and South Carolina coastal areas.
A Positive Reflection
Perrin Lawson, the deputy director of the Charleston Area Convention and Visitors Bureau, spoke about the PGA Championship to the State Newspaper stating, “It just reflects very positively on the entire community. It’s the kind of thing you can leverage and talk about for years to come.”
Researchers from the College of Charleston, Bing Pan and Fran Hefner, estimate that out of the 210,000 tickets sold, the tournament should attract about 50,000 people from outside the area. The tournament takes place on Kiawah’s Ocean Course.
The wealthier travelers are staying 4.3 days in the Charleston area and are spending around $345 each day. This combined with the spending done by players, guests, caddies and the media totals to around $92 million.
The tournament will broadcast to 580 million homes worldwide. Even with the viewing competition against the closing weekend of the London Olympics, viewership will not see a huge impact. Lawson states that hardcore golf fans will be watching the PGA Championship regardless, and light golf viewers and ordinary citizens will be watching the tournament because it is one of the majors. In addition, digital recording technology allows viewers to watch both the Olympics and the PGA Championship without having to choose one over the other.
The event will also bring in major tax dollars for South Carolina. Marion Edmunds, spokesman for South Carolina Department of Parks, Recreation and Tourism states that the impact from the PGA Championship extends beyond the Charleston area and to the state as a whole. “There is a statewide impact for any major tourism event whether it is the Southeastern Wildlife Expo, the Heritage or Darlington because admissions taxes go into state coffers,” he states.
There are also the taxes generated by spending. Edmunds states these taxes could stem from folks filling up their gas tanks in South Carolina, but says the impact of these taxes are harder to quantify. The College of Charleston researchers estimate in total the tournament will bring in about $5.2 million in taxes.
Each year tourism generates about $15 billion in economic impact.
The actual tournament is just the beginning of the tourism boom caused by event. Lawson states, “Kiawah still gets a lot of people coming in to play because of the Ryder Cup in 1991.”
“Interest in Charleston as a golf destination will increase,” Lawson concludes.
The Strom Law Firm represents individuals and business involved in complex civil litigation, as well as in criminal matters, in Charleston, South Carolina and around the state. If you are seeking legal help, contact us today for a free consultation. 803.252.4800.