The U.S. Food and Drug Administration on June 21 revealed nine new graphic health warnings that will soon appear on every cigarette package as part of the government’s efforts to reduce tobacco use.
Margaret Hamburg, Food and Drug Administration Commissioner, said the company estimated that the new campaign could result in as many as 213,000 regular smokers in the U.S. quitting in the first year of the ads debut.
Starting September 22, all cigarette packages sold in the United States must have the new pictures and design. Thirty other countries, including Canada and many European nations, already require cigarette companies to display graphic warnings prominently on their packaging.
The new package is the most dramatic anti-smoking move by the FDA since the agency was given the responsibility to regulate tobacco products. All of the images include a phone number for a smoking-cessation hotline.
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