According to Wikipedia, “Father’s Day was founded in Spokane, Washington at the YMCA in 1910 by Sonora Smart Dodd, who was born in Arkansas. Its first celebration was in the Spokane YMCA on June 19, 1910.” The holiday was created to compliment Mother’s Day, and celebrate men and the role of fathers in the family.
The holiday fell out of favor for several years until the 1930’s, when Dodd went back to Spokane and began promoting the holiday again. “She had the help of those trade groups that would benefit most from the holiday, for example the manufacturers of ties, tobacco pipes, and any traditional present to fathers” (Wikipedia). While Father’s Day had a very personal meaning for Dodd, the introduction of specific retailers meant that certain gender-specific gifts became associated with the holiday.
According to WLTX and data from the National Retail Federation Father’s Day survey, recently, gifts for Dad are becoming more emotionally and relationship-driven as opposed to more generic gifts in the past.
The most popular gift for Dad this year isn’t even tangible. When surveyed, 44 percent of people said they planned on taking their fathers out on a special outing, like a family dinner or sporting event.
NRF said the change in gift types may be due to the fact that father’s are becoming more family-oriented and connected with their kids. Gifts are becoming less gender-role driven and more emotionally driven.
According to NRF, this Father’s Day, consumers are expected to spend an average of $117 each on their father’s. Father’s Day is the fifth most popular holiday for consumers following behind the winter holidays, Mother’s Day, Valentine’s Day and Easter.
The Strom Law Firm wishes each and every Dad, a Happy and safe Father’s Day.