The reality show starlet Kim Kardashian filed a lawsuit on Wednesday in a Los Angeles Federal Court against Old Navy and its parent company, The Gap Inc.
Kardashian claimed the company’s ads violated her publicity rights because it featured a woman who looks just like her.
A video of the ad featuring the dark haired woman who Kardashian claims looks like her has been viewed more than two million times on Old Navy’s YouTube page.
The lawsuit says consumers could be confused by the ads thinking they were Kardashian’s personal endorsements. It also claims the Old Navy is still using some of the promotions.
The lawsuit states the star has “has invested substantial time, energy, finances and entrepreneurial effort in developing her considerable professional and commercial achievements and success, as well as in developing her popularity, fame, and prominence in the public eye.”
Gap spokeswoman Louise Callagy said the company has not yet seen the case and had no comment.
Melissa Molinaro, the model in the ads, is not named in the lawsuit.