Privacy Policy:

Strom Law Firm, L.L.C. Privacy Policy

Effective date: [October 19, 2026]

Last updated: [October 19, 2026]

1. Who we are and what this policy covers

Strom Law Firm, L.L.C. (“Strom Law,” “we,” “us”) is a law firm based in Columbia, South Carolina, with offices in Spartanburg and Walterboro, South Carolina, and in Georgia. Our practice includes personal injury, criminal defense, workers’ compensation, family law (Strom Family Law), mass torts and product liability, and civil rights.

This policy explains how we handle personal information we collect through stromlaw.com and related pages (the “Site”), our online forms and live chat, phone calls to numbers listed on the Site or in our advertising, text messages, and our online advertising. It does not replace the engagement agreement we sign with clients. Once you hire us, that agreement, our duties as lawyers, and the South Carolina Rules of Professional Conduct govern how we treat your client information.

2. Contacting us does not make you our client

Please read this before you send us details about your situation.

• No attorney-client relationship yet. Filling out a form, chatting, calling, texting, emailing, or leaving a voicemail does not by itself make Strom Law your lawyer. An attorney-client relationship begins only after we have checked for conflicts of interest, agreed to represent you, and confirmed that in a signed engagement agreement (or in writing from one of our attorneys).
• We still treat inquiries with care. Under South Carolina Rule of Professional Conduct 1.18, people who consult us about possibly hiring us are “prospective clients,” and we generally may not use or reveal what they tell us, except as the rules allow. Our duty of confidentiality under Rule 1.6 applies to information relating to clients we represent.
• Share only the basics at first. Until we confirm we can help you, please limit what you send to your contact information, the type of matter, the other people or companies involved (so we can check for conflicts), and a brief description. Please do not send documents, medical records, or sensitive details about a criminal matter until an attorney asks you to.
• Time limits still apply. Contacting us does not stop any deadline, including a statute of limitations. If we do not agree in writing to represent you, you should talk with another lawyer promptly.
• Not legal advice. The content on the Site is general information, not legal advice for your situation.

3. Information we collect

Information you give us. This depends on how you contact us and may include:

• Name, phone number, email, mailing address, and preferred contact method and language;
• Details about your legal matter, such as an accident or injury, your employer and work injury, criminal charges or an investigation, a family law issue, or a product or drug you used;
• Health and injury information, insurance and claim information, and information about other people involved (for example, family members, other drivers, witnesses, or an opposing party);
• Anything you include in messages, uploads, chat transcripts, voicemails or texts.

Some of this information is sensitive (health, criminal history, children, sexual abuse, immigration status, finances). We ask for it only when we need it to evaluate or handle a matter.

Information collected automatically. When you visit the Site, we and our service providers collect device and usage information, such as IP address, browser and device type, approximate location derived from your IP address, pages viewed, time on page, the website or ad that referred you, and click or form-interaction data. We collect this using cookies, pixels, tags and similar technologies (see Section 7).

Information from phone calls. When you call a tracked phone number, our call-tracking provider records the calling number, any caller ID name, date, time and length of the call, and the ad, search or web page that led to the call. See Section 4 for recording and transcription.

Information from others. We may receive information from people who refer you to us, co-counsel or referring attorneys, insurers, medical providers (with your authorization), public records and court files, and advertising and analytics partners.

4. Phone calls: recording and transcription

• Calls to our intake lines may be recorded. You will hear this message before the conversation begins: “This call may be recorded for quality and training purposes.” If you do not want to be recorded, tell us at the start of the call or ask to be called back on an unrecorded line , or contact us by email instead.
• Transcripts and summaries. Recorded calls may be converted to text, and automated tools may create summaries, tag the type of case, or flag follow-up tasks (see Section 6).
• Why we record. To accurately record the details of your inquiry, train and coach our intake team, improve service, resolve disputes about what was said, and measure which advertising leads to calls.
• Who can access them. Authorized Strom Law staff and our call-tracking provider [CallRail, Inc.], which processes recordings for us under contract. We do not sell call recordings.
• Calls with clients. Calls with existing clients may be recorded for accuracy and protected under the attorney-client privilege. You should not have a third party listen or participate in any call that you want protected by privilege.
• Callers from other states. South Carolina and Georgia law generally allow a call to be recorded with one party’s consent Some states require everyone on the call to agree. We give the notice above on every recorded intake call for that reason.
• See Section 12.

5. How we use information

We use personal information to:

• Respond to your inquiry, check for conflicts, evaluate whether we can help, and schedule consultations;
• Represent clients and communicate about their matters;
• Run and secure the Site, our phone system and our intake systems;
• Analyze and improve the Site, our content and our intake process;
• Measure and improve our advertising, including finding out which ads, searches or pages led someone to contact us;
• Send texts and emails you have agreed to receive (see Section 8);
• Meet legal, ethical, insurance, accounting and record-keeping obligations, and protect our rights and the rights of others.

 

6. Artificial intelligence and automated tools

We may use software that relies on artificial intelligence or machine learning to help our team work efficiently. For example, it may answer basic questions in live chat, transcribe or summarize calls, sort and route new inquiries in our intake system, or help staff draft routine communications. In using these tools:

• A person on our team reviews intake decisions. We do not decide whether to accept a case based only on an automated tool.
• We use tools under business terms that limit the provider’s use of our data.
• We take reasonable steps, consistent with our professional duties, before client or prospective-client information is entered into any AI tool.
• Our chat assistant may be automated.

7. Cookies, analytics, pixels and advertising

We and our partners use cookies and similar tools to make the Site work, understand how it is used, and advertise our services. These currently include or may include:

• Google Analytics 4 and Google Tag Manager: traffic and usage measurement.
• Google Ads: measuring ad clicks and calls, and showing our ads to people who visited the Site (remarketing).
• Meta (Facebook and Instagram) Pixel: measuring the results of our Meta ads and showing ads to Site visitors or similar audiences.
• Call tracking: showing different phone numbers to different visitors so we can tell which ads or pages led to a call.
• Site performance and hosting: our hosting provider [WP Engine] and performance service [NitroPack] process technical data (such as IP address and browser details) to deliver and speed up the Site.
• Live chat: our chat provider [Intaker] sets cookies to run the chat window and keep a record of the conversation.

When these tools run, Google, Meta and similar companies may collect information about your activity on our Site and on other sites over time, and may combine it with information they already have. Their own privacy policies govern their use of it. [DECISION: confirm the GTM setup so form contents and case details are not sent to ad platforms.]

Your choices:

• Use your browser settings to block or delete cookies (some features may not work).
• Google: opt out of Analytics with Google’s browser add-on (tools.google.com/dlpage/gaoptout), and adjust ad personalization at adssettings.google.com.
• Meta: adjust your ad preferences in your Facebook or Instagram settings.
• Industry opt-outs: optout.aboutads.info and optout.networkadvertising.org.
• Do Not Track: browsers’ older “Do Not Track” signals have no common standard, and we do not currently respond to them.

8. Text messages (SMS) and calls you agree to receive

• If you give us your mobile number and check the consent box on a form or in chat, you agree that Strom Law may call and text you at that number about your inquiry or matter. Messages may be sent with automated technology [and may include prerecorded messages. Consent is not required to hire us or get a consultation. You can call us instead.
• Types of messages: replies to your inquiry, appointment reminders, document requests, and case updates. [DECISION: add “and occasional firm news” only if marketing texts will be sent.]
• Frequency and cost: message frequency varies. Message and data rates may apply.
• Opting out: reply STOP to any text to stop receiving them. We will send one message confirming you are unsubscribed. You may also opt out any other reasonable way, such as telling us on a call or by email, and we will honor it promptly. Reply HELP for help, or call (803) 252-4800.
• Your opt-in is not shared. We do not sell or share mobile numbers or text-message opt-in data with third parties or affiliates for their marketing. We share them only with the service providers that deliver our messages, or when the law requires it.
• Carriers are not responsible for delayed or undelivered messages.
• Texts are not a secure way to send sensitive information. Please do not text medical records or detailed facts unless your attorney asks you to.

9. How we share information

We do not sell your personal information for money. We share it only as described here:

• Service providers that work for us under contracts limiting their use of the information: website hosting and performance [WP Engine; NitroPack], intake and client-relationship software [Lead Docket], live chat [Intaker], call tracking, recording and transcription CallRail], texting, email and office software [PROLAW], analytics, and IT and security support.
• Advertising and analytics partners (Google and Meta) through the cookies and pixels in Section 7. Under some state laws, this kind of sharing can count as a “sale” or “sharing” for targeted advertising. See Section 10.
• People involved in your legal matter, when you are our client and as needed to handle it: courts, opposing parties and their lawyers, insurers, experts, investigators, medical-record providers, co-counsel, and referring attorneys (as permitted by the rules of professional conduct and your engagement agreement).
• Legal and safety reasons: to comply with law, court orders or bar rules, to protect someone’s safety, or to protect our rights, as the rules of professional conduct allow.
• Business changes: if the firm merges or transfers its practice, as the rules of professional conduct allow.

10. Your privacy choices, including Do Not Sell or Share

You can ask us to stop sharing your information with advertising partners for targeted (cross-context behavioral) advertising, and to stop any activity that a state law treats as a “sale.” To do this:

• Email [petestrom@stromlaw.com] or call (803) 252-4800.

Because cookie-based opt-outs are tied to your browser and device, you may need to repeat the opt-out on each browser or device you use, or after clearing cookies.

We do not knowingly sell or share for targeted advertising the personal information of anyone under 16.

11. State privacy rights

Several states give their residents rights over personal information held by certain businesses, including California (CCPA as amended by CPRA), Virginia, Colorado, Connecticut, Utah, Texas, Oregon, and others. These laws apply only to businesses that meet certain thresholds, and many have exceptions for information covered by attorney-client privilege or professional duties.

Whether or not a particular law applies, we will consider requests from any visitor to:

• Know what personal information we have about you and how we use and share it;
• Get a copy of it;
• Correct inaccurate information;
• Delete it;
• Opt out of targeted advertising or sales (Section 10); and
• Limit use of sensitive information. We use sensitive information only to evaluate and handle legal matters and as the law permits, not to infer characteristics about you.

How to make a request: email [petestrom@stromlaw.com], call (803) 252-4800, or write to us at the address in Section 16. We will verify your identity, usually by matching information we already have. An authorized agent may submit a request with proof of authority. We aim to respond within [45] days.

Limits: We may keep information when our ethical duties, record-keeping rules, a litigation hold, conflict-checking needs, or other legal obligations require it, and we cannot disclose information that is confidential or privileged as to another person.

Appeals: If we deny your request, you may appeal by replying to our decision or emailing [privacy@stromlaw.com] with “Appeal” in the subject line. We will tell you the outcome and how to contact your state attorney general if you disagree.

No discrimination: we will not treat you differently for exercising these rights.

12. How long we keep information

We keep personal information only as long as needed for the purposes in this policy and to meet legal and professional obligations.

• Inquiries that do not become cases: about [24] months, then deleted or de-identified, except basic conflict-check information (names and matter type), which we keep as long as needed to check conflicts.
• Call recordings 12 months unless needed for a matter or dispute. Transcripts and summaries saved to an intake record follow that record’s schedule.
• Chat transcripts: [24] months for non-clients.
• Client files: under our file-retention policy and the South Carolina Rules of Professional Conduct [6] years after the matter closes.
• Analytics data: under our analytics retention settings [GA4: 14 months, confirm].

13. Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information, such as access controls, encryption in transit on the Site, and vendor contracts with confidentiality terms [confirm: multi-factor authentication on intake, email and call systems]. No website, phone or email system is completely secure, and we cannot guarantee the security of information sent to us over the internet. Email, text and web forms may not be secure. If you are concerned, call us.

If we learn of a security breach affecting your personal information, we will notify you and authorities as required by law, including South Carolina’s breach-notification statute (S.C. Code § 39-1-90) [confirm] and Georgia law where applicable.

14. Children

The Site is not directed to children under 13, and we do not knowingly collect personal information online from children under 13. If a child needs legal help, a parent, guardian or other responsible adult should contact us on the child’s behalf. If you believe a child under 13 has sent us personal information through the Site, contact us and we will delete it, unless we need it to protect the child or the law requires us to keep it.

15. Visitors from Georgia and other states

The Site is operated from South Carolina, and our lawyers are licensed in South Carolina and one attorney in Georgia. Visitors from Georgia may contact our Georgia office at [Strom Law Firm, L.L.C. / Mario Pacella, 247 Edwards Plaza, Suite 1, St. Simons Island, GA 31522, (912) 264-6465, confirm]. Nothing on the Site is meant to solicit legal work in a state where our attorneys are not authorized to practice.

16. Changes and how to contact us

We may update this policy as our practices or the law change. We will post the new version here and change the “Last updated” date at the top. If we make a material change in how we use personal information already collected, we will give more prominent notice, such as a notice on the Site [and, where required, ask for your consent].

Questions, requests or complaints:

Strom Law Firm, L.L.C.

Attn: Privacy Contact: Pete Strom

6923 N. Trenholm Rd., Columbia, SC 29206

Phone: (803) 252-4800

Email: [petestrom@stromlaw.com]